No product can develop without innovation. What brings about innovation? Why, competition of course! The sheer need to sell more than your competitors to research and create better products. This improves the technology associated with the product and eventually as every player in the market adopts it, the product as a whole evolves. The headphones industry is no different. Over the years, several different companies have competed and outdone each other to bring the product where it is today. Let’s now take a look at the top 4 headphone brands you should know about.
Bose is a private company based in the US. It was founded in 1964 by Amar Bose. Their primary focus and competitive edge is on ‘Designing Better Products through Research’. That is also the company’s motto. Over the last 50 years, that’s exactly what they’ve been doing. In 1967, when Amar Bose was traveling by airplane, he felt he couldn’t really enjoy the in-flight entertainment because the constant rumble of the jet engine was very distracting. So Bose led the research and within a decade had come out with the World’s first Noise Cancelling Headphones. They remain the market leader in the Noise Cancelling Space to this day.
Shure was started in 1925 by Sidney N. Shure as a radio equipment company. They were one of the US Navy’s leading supplier of microphones during the Second World War. Shure continued to try out their hand in different markets such as the magnetic tape industry, but audio equipment remained their primary focus to this day. Their headphones are known for their focus on comfort.
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AKG was started in 1947 as a film equipment manufacturing company in Vienna. They were also trying their hand at manufacturing other types of equipment such as microphones and speakers. In 1949, they developed the AKG K120, their first headphones and it was an instant success. The sales numbers were astronomical and this forced AKG to shut down all their other operations and focus solely on headphones. They haven’t looked back since and continue to be a dominant player in the headphones market.
Grado was started in 1953 in New York. It was initially a fruit shop and later, the founder Joseph Grado started manufacturing and selling phono cartridges. This remained their primary business until the early 1990s when they built their first line of headphones. These were an instant hit and Grado has ever since been a major player in the headphones market.